It will help you to understand the question paper pattern and type of marketing of services question and answer asked in MBA 3rd year marketing of services exam. Its production may or may not be tied to a physical product. Services is defined as “any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Marketing of Services Questions and AnswersĪccording to American Marketing Association services are defined as “activities, benefits or satisfactions which are offered for sale or provided in connection with the sale of goods.” Marketing of Services Notes PDF Marketing of Services PDF Service Marketing Practices: Service Marketing Practices- Marketing of Financial and Insurance Services- Marketing of Hospitality, Travel and Tourism Products- Marketing of Educational and Professional Services- Marketing of Healthcare Services. Management of Services Marketing: Introduction- Marketing Mix- Developing a Package- Product Attractiveness- Components of Promotion Mix- Strategic Services Marketing- Service Target Segments- Positioning the Services- Creating and Maintaining Value Relationship- Market Leadership Strategies. Issues in involving customers service expectations, Customer defined service standards. Customer Expectations of service: Service expectations, types of expectations, factors that influence customer expectations of service. Services Marketing Planning: Developing an effective service Strategy – Market segmentation – Positioning and differentiation of services. Introduction to Services Marketing: Scope and Definition- Services Marketing Environment- Definition- Goods and Services- Components of Service- Characteristics- Service Delivery as a System- Service Facility Design and Layout- HRM Issues-Building Services Aspirations- Tracking Customer Behavior. You can download the syllabus in marketing of services pdf form. Marketing of Services Notes can be downloaded in marketing of services pdf from the below article.Ī detailed marketing of services syllabus as prescribed by various Universities and colleges in India are as under. 4 Marketing of Services Questions and Answers.
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